B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- share of consumers using google for local business reviews for Consumers (2025)
83% of consumers use Google to find local business reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://quadcubes.com/google-business-profile-optimization/ ↗
Source Article
Proven Google Business Profile Optimization to Dominate Local Rankings
Google Business Profile Optimization determines local rankings in 2026 faster than most businesses realize. A customer searches, Google scans proximity signals, trust signals, and profile relevance, and the map pack is already decided. That is why Google Business Profile Optimization is not a “nice …
Original Research
BrightLocal
· Original study ↗
Methodology
Cited as BrightLocal's 2025 data; methodology not stated in source
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Consumers: 83% share of consumers using google for local business reviews. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-google-local-reviews-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-google-local-reviews-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of consumers using google for local business reviews for Consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-google-local-reviews-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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