B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

87%

87% -- percentage of consumers using google to evaluate local businesses for Consumers evaluating local businesses (2025)

2025  · BrightLocal

87% of consumers use Google to evaluate local businesses.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Consumers evaluating local businesses
Geography
North America
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier C
https://www.dentistryiq.com/practice-management/marketing/article/55331938/why-your-dental-practice-… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Why your dental practice needs more Google reviews (and how to get them)
Why your dental practice needs more Google reviews (and how to get them) Key Highlights - Higher review volume and consistency improve your practice’s Google ranking and attract more new patients. - Automated review requests sent shortly after treatment make the process natural and non-intrusive for…
Original Research
BrightLocal · Original study ↗

Cited from BrightLocal consumer review survey; methodology not detailed in article

Methodology documented
IndustryHealthcare RegionNorth America RoleAll marketers Channelmulti-channel
Plain Text
Consumers evaluating local businesses: 87% percentage of consumers using google to evaluate local businesses. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-google-evaluate-local-businesses
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-google-evaluate-local-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- percentage of consumers using google to evaluate local businesses for Consumers evaluating local businesses<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-google-evaluate-local-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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