B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- consumers using google to evaluate local business for US consumers (2025)
87% of consumers used Google to evaluate a local business according to BrightLocal's 2025 Local Consumer Review Survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://v12.ai/how-nh-contractors-can-dominate-googles-local-pack-in-2026-the-complete-playbook/ ↗
Source Article
How NH Contractors Can Dominate Google's Local Pack in 2026: The Complete Playbook - V12 AI
Why NH Contractors Who Ignore Local SEO Are Handing Jobs to Their Competition
Here is a number that should keep every contractor in New Hampshire up at night: 76% of people who search for a local service on their phone visit a business within 24 hours, and 28% of those searches result in a purchase …
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal 2025 Local Consumer Review Survey; prior-year figure was 81%
Methodology documented
Segmentation
Industryseo
RegionUS
Channelsearch
Cite this stat
Plain Text
US consumers: 87% consumers using google to evaluate local business. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-google-evaluate-local-business-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-google-evaluate-local-business-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers using google to evaluate local business for US consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-google-evaluate-local-business-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.