B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumer frustration rate for Canadian paint consumers (2021)
60% of surveyed consumers/paint consumers are frustrated by how difficult paint cans are to pour.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards (strategyonline.ca)
Primary
Tier C
https://awards.strategyonline.ca/winners/winner/2021/?e=120688&w=PREMIER.+Paint+without+the+pain.+ ↗
Source Article
2021 Winner
Original Research
Strategy Awards (strategyonline.ca)
· Original study ↗
Methodology
Consumer research cited in Strategy Awards case study; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian paint consumers: 60% consumer frustration rate. Source: Strategy Awards (strategyonline.ca) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-frustrated-paint-cans-pour-60
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<blockquote cite="https://lighthousedata.io/data/consumers-frustrated-paint-cans-pour-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumer frustration rate for Canadian paint consumers<br><small>Source: Strategy Awards (strategyonline.ca) (2021) · <a href="https://lighthousedata.io/data/consumers-frustrated-paint-cans-pour-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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