C
Evidence Grade C
Use with Hedging
Aging
71%
71% — consumers frustrated by irrelevant content for Global Consumers (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
42
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (3)
Mondelēz International
Primary
Tier B
https://www.bworldonline.com/spotlight/2019/11/21/265398/mondelez-international-releases-first-ever-… ↗
Source Article
- Study confirms global snacking on the rise as more consumers opt for snacks over meals to fulfill evolving needs
- Snacking meeting needs of modern lifestyles, community connection and nourishing functional and emotional well being
- Launched one year after Mondelēz International unveiled new long…
Also cited by
Russell Reynolds Associates
https://www.russellreynolds.com/en/insights/divides-and-dividends/2023/state-of-…
2026-05-01
McKinsey Personalisation ROI Report 2024
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/th…
2026-05-01
Original Research
McKinsey & Company
· Original study ↗
Methodology
% of consumers frustrated when brand experiences are not personalised to them.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Global Consumers: 71% consumers frustrated by irrelevant content. Source: Mondelēz International (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/consumers-frustrated-by-irrelevant-content-global-consumers-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-frustrated-by-irrelevant-content-global-consumers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> — consumers frustrated by irrelevant content for Global Consumers<br><small>Source: Mondelēz International (2024) · <a href="https://lighthousedata.io/data/consumers-frustrated-by-irrelevant-content-global-consumers-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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