B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- consumer preference for fraud protection for Consumers choosing financial service providers (2025)
According to FICO, 69% of consumers rank good fraud protection in their top three considerations when choosing a financial service provider.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FICO
Primary
Tier B
https://www.alloy.com/blog/4-competitive-fraud-benefits ↗
Source Article
4 Competitive Benefits of Fraud Prevention
Original Research
FICO
· Original study ↗
Methodology
Survey finding attributed to FICO, cited by Alloy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers choosing financial service providers: 69% consumer preference for fraud protection. Source: FICO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-fraud-protection-top-consideration-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-fraud-protection-top-consideration-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer preference for fraud protection for Consumers choosing financial service providers<br><small>Source: FICO (2025) · <a href="https://lighthousedata.io/data/consumers-fraud-protection-top-consideration-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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