B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- consumer perception ooh ads useful for Out-of-Home advertising (2022)
Nearly 85% of consumers report finding out-of-home (OOH) advertisements useful.
- Original study source is not explicitly named
- Stated as 'nearly 85%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wndw.media
Primary
Tier C
https://wndw.media/digital-ad-revenue-is-down-out-of-home-is-up/ ↗
Source Article
Digital Ad Revenue is Down. Out-of-Home is Up. - WNDW
OOH is surging amid slowdown in digital ad revenue.
It’s no secret that digital advertising has dominated marketing budgets over the past decade. Slammed by a weakening economy, developments in data privacy legislation, and the forthcoming decline of third-party cookies, recent evidence suggests tha…
Original Research
wndw.media
· Original study ↗
Methodology
Cited study on consumer noticing of OOH media since the pandemic's start; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out-of-Home advertising: 85% consumer perception ooh ads useful. Source: wndw.media (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-find-ooh-ads-useful
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-find-ooh-ads-useful" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumer perception ooh ads useful for Out-of-Home advertising<br><small>Source: wndw.media (2022) · <a href="https://lighthousedata.io/data/consumers-find-ooh-ads-useful" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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