B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

12%

12% -- share of consumers finding exact product every search for consumers (2026)

Name: Share Of Consumers Finding Exact Product Every Search Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · Google Cloud and Harris Poll

Only 12% of consumers say they find exactly what they are looking for every time they search on a retailer's site.

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Attribution: Google Cloud and Harris Poll View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

12%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Cloud and Harris Poll Primary Tier B

https://alhena.ai/blog/ecommerce-discovery-gap-ai-search-chat-recommendations/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Why 72% of Shoppers Leave Without Finding What They Want

Original Research

Google Cloud and Harris Poll · Original study ↗

Methodology

Google Cloud and Harris Poll

Methodology documented

Segmentation

Industrymarketing

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Plain Text

consumers: 12% share of consumers finding exact product every search. Source: Google Cloud and Harris Poll (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-find-exact-product-every-search

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<blockquote cite="https://lighthousedata.io/data/consumers-find-exact-product-every-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share of consumers finding exact product every search for consumers<br><small>Source: Google Cloud and Harris Poll (2026) · <a href="https://lighthousedata.io/data/consumers-find-exact-product-every-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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