B Evidence Grade B Graded under review Safe to Cite Recent

50%

50% -- consumers expecting page load within 2 seconds for website visitors (2025)

2025

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Lighthouse Research Team
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Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
website visitors
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source Article
Digital Customer Service: the 10 Cornerstones
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social media is worse than having a phone …

Secondary citation of unnamed web performance research; 'nearly 50%' approximated as 50%

Methodology documented
Industrymarketing
Plain Text
website visitors: 50% consumers expecting page load within 2 seconds. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-page-load-two-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-expect-page-load-two-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consumers expecting page load within 2 seconds for website visitors<br><small>Source:  (2025) · <a href="https://lighthousedata.io/data/consumers-expect-page-load-two-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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