B
Evidence Grade B
Graded
under review
Safe to Cite
Current
69%
69% -- consumer local business proximity expectation for mobile consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google/Nielsen
Primary
Tier C
https://beasleydirect.com/services/mobile-ppc/ ↗
Source Article
Mobile PPC
Original Research
Google/Nielsen
· Original study ↗
Methodology
Cited from a Google/Nielsen study; no methodology details provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile consumers: 69% consumer local business proximity expectation. Source: Google/Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-business-within-5-miles
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-business-within-5-miles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer local business proximity expectation for mobile consumers<br><small>Source: Google/Nielsen (2026) · <a href="https://lighthousedata.io/data/consumers-expect-business-within-5-miles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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