B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumer expectation brands accelerate digital initiatives for Consumers (2025)
88% of consumers expect brands to accelerate digital initiatives in response to their changing preferences.
- Secondary citation of a Salesforce survey without detailed methodology or sample size provided in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.streebo.com/retail-fashion-whatsapp-ai-agent-automation/ ↗
Source Article
Retail Fashion WhatsApp AI Agent Integration
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Original Research
Salesforce
· Original study ↗
Methodology
Survey by Salesforce, cited secondhand by vendor Streebo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 88% consumer expectation brands accelerate digital initiatives. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-brands-accelerate-digital-initiatives
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-brands-accelerate-digital-initiatives" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer expectation brands accelerate digital initiatives for Consumers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/consumers-expect-brands-accelerate-digital-initiatives" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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