B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- consumer expectation of brand initiated contact for consumers (2025)
64% of consumers expect brands to initiate contact, anticipating it to happen on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.theplsa.com/blog/traditional-marketing-vs-social-media-marketing-which-delivers-better-r… ↗
Source Article
Traditional Marketing vs Social Media Marketing: Which Is Better?
Go Back
Traditional Marketing vs Social Media Marketing: Which Delivers Better Results?
In today’s digitally connected world, small and medium-sized businesses – especially in sectors like hospitality, real estate, and wellness – are now faced with a question:
“Do we invest our marketing budget into…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social research cited secondhand by PLSA blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 64% consumer expectation of brand initiated contact. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-brand-contact-social-64-percent
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<blockquote cite="https://lighthousedata.io/data/consumers-expect-brand-contact-social-64-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumer expectation of brand initiated contact for consumers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/consumers-expect-brand-contact-social-64-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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