B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- consumer expectation ai improves customer service for consumers (2026)
72% of consumers expect AI to improve customer service quality according to the Zendesk CX Trends Report 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier B
https://www.flatworldphilippines.com/blog/top-5-services-for-outsourcing-to-the-philippines/ ↗
Source Article
Top 5 Services to Outsource to the Philippines
Business leaders today face a familiar challenge: improving customer experience, controlling operational costs, and scaling teams without slowing growth. Hiring locally for every business function isn’t always practical, especially when demand fluctuates or specialized skills are difficult to find.
…
Original Research
Zendesk
· Original study ↗
Methodology
Cited from Zendesk CX Trends Report 2026; survey methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% consumer expectation ai improves customer service. Source: Zendesk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-ai-improve-customer-service-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-expect-ai-improve-customer-service-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer expectation ai improves customer service for consumers<br><small>Source: Zendesk (2026) · <a href="https://lighthousedata.io/data/consumers-expect-ai-improve-customer-service-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.