B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- share of consumers expecting at least 4 star average rating for consumers evaluating local businesses (2023)
38% of consumers expect a local business to average at least 4 stars to even consider using it.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.thunderheadmarketing.com/blog/why-law-firms-should-manage-online-reviews/ ↗
Source Article
Why Law Firms Should Manage Online Reviews
The influence of online reviews on client decision-making cannot be overstated. Whether you run a local law office, a boutique practice, or a global law firm, managing your online reputation can make or break your business.
In this blog, we delve into the vital realm of reputation management service…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal 2023 Local Consumer Review Survey, as cited by Thunderhead Marketing
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers evaluating local businesses: 38% share of consumers expecting at least 4 star average rating. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-expect-4-stars-local-business-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-expect-4-stars-local-business-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of consumers expecting at least 4 star average rating for consumers evaluating local businesses<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/consumers-expect-4-stars-local-business-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.