B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumers forming opinion based on entrance cleanliness for US consumers (2025)
70% of consumers form an opinion about a business based on the cleanliness of its entrance according to a study by the American Marketing Association.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Marketing Association
Primary
Tier C
https://rugratsva.com/beyond-branding-the-hidden-superpowers-of-outdoor-logo-mats ↗
Source Article
Beyond Branding: The Hidden Superpowers of Outdoor Logo Mats
Blog
Beyond Branding: The Hidden Superpowers of Outdoor Logo Mats
Make a Positive First Impression with Outdoor Logo Mats
Outdoor logo mats. They’re everywhere, right?
Businesses proudly display their logo, catch mud off your boots, and maybe even add a pop of color to your porch. But there’s more t…
Original Research
American Marketing Association
· Original study ↗
Methodology
Blog citing an American Marketing Association study; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 70% consumers forming opinion based on entrance cleanliness. Source: American Marketing Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-entrance-cleanliness-opinion-70
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<blockquote cite="https://lighthousedata.io/data/consumers-entrance-cleanliness-opinion-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers forming opinion based on entrance cleanliness for US consumers<br><small>Source: American Marketing Association (2025) · <a href="https://lighthousedata.io/data/consumers-entrance-cleanliness-opinion-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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