B
Evidence Grade B
Graded
under review
Safe to Cite
Current
76%
76% -- share of consumers entering business based on sign for local business shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestofsigns.com
Primary
Tier C
https://www.bestofsigns.com/blog/outward-focus-how-outdoor-signs-can-help-your-business-thrive/ ↗
Source Article
Outward Focus: How Outdoor Signs Can Help Your Business Thrive
Original Research
bestofsigns.com
· Original study ↗
Methodology
Blog cites unnamed research on signage effectiveness
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
local business shoppers: 76% share of consumers entering business based on sign. Source: bestofsigns.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-entered-business-sign-alone
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-entered-business-sign-alone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of consumers entering business based on sign for local business shoppers<br><small>Source: bestofsigns.com (2026) · <a href="https://lighthousedata.io/data/consumers-entered-business-sign-alone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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