B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- consumer belief electronic communication more eco friendly than print for US consumers (2023)
68% of surveyed US consumers believe electronic communication is more environmentally friendly than print on paper.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Two Sides North America
Primary
Tier A
https://alexanderclark.com/consumer-attitudes-about-paper-products/ ↗
Source Article
Consumer Attitudes About Paper Products
Original Research
Two Sides North America
· Original study ↗
Methodology
Two Sides Trend Tracker Survey, 1,000 US respondents over age 18, conducted by Toluna
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 68% consumer belief electronic communication more eco friendly than print. Source: Two Sides North America (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-electronic-more-eco-friendly-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-electronic-more-eco-friendly-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumer belief electronic communication more eco friendly than print for US consumers<br><small>Source: Two Sides North America (2023) · <a href="https://lighthousedata.io/data/consumers-electronic-more-eco-friendly-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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