B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- share of consumers distrusting eco claims for Polish consumers (2024-06)
40% of surveyed consumers approach companies' ecological claims with distrust.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024-06
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SW Research
Primary
Tier A
https://algolytics.com/pl/greenwashing-czyli-ekoiluzje-w-ecommerce-i-logistyce-a-prawdziwe-wyzwania/ ↗
Source Article
Greenwashing, czyli ekoiluzje w ecommerce i logistyce a prawdziwe wyzwania
Original Research
SW Research
· Original study ↗
Methodology
EKObarometr VI, SW Research CAWI survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers: 40% share of consumers distrusting eco claims. Source: SW Research (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-distrust-eco-claims-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-distrust-eco-claims-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumers distrusting eco claims for Polish consumers<br><small>Source: SW Research (2024-06) · <a href="https://lighthousedata.io/data/consumers-distrust-eco-claims-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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