B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92%
92% -- digital research usage rate for US car buyers (2026)
92% of consumers use digital channels to research vehicles before visiting a dealership lot.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
chumneyads.com
Primary
Tier C
https://www.chumneyads.com/2026/04/24/how-are-you-navigating-the-digital-car-buying-journey/ ↗
Source Article
How Are You Navigating the Digital Car-Buying Journey?
If you feel like your marketing strategy is constantly playing catch-up, you aren’t alone. Recent industry data reveals that roughly half of automotive marketers admit they aren’t fully prepared to navigate today’s fragmented buyer journey. The traditional, straight-line path that takes a shopper fr…
Original Research
chumneyads.com
· Original study ↗
Methodology
Cited industry data, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US car buyers: 92% digital research usage rate. Source: chumneyads.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-digital-vehicle-research-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-digital-vehicle-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- digital research usage rate for US car buyers<br><small>Source: chumneyads.com (2026) · <a href="https://lighthousedata.io/data/consumers-digital-vehicle-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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