B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumers finding digital ads irrelevant for US consumers (2025)
70% of consumers find digital ads irrelevant despite sophisticated targeting.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
acceler8.beehiiv.com
Primary
Tier C
https://acceler8.beehiiv.com/p/ai-advertising-stay ↗
Source Article
🤖 AI and Advertising is here to stay.
🚀 In this weeks edition we talk why AI is here to stay, reveal why advertisers and audiences aren’t seeing eye to eye and breakdown the newest research on Meta’s advertising trends. ⤵️
From the Founders: Why “AI and Advertising” is here to stay
I’m always asked why some brands seem to effortlessly n…
Original Research
acceler8.beehiiv.com
· Original study ↗
Methodology
Cited study findings in newsletter; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 70% consumers finding digital ads irrelevant. Source: acceler8.beehiiv.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-digital-ads-irrelevant
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<blockquote cite="https://lighthousedata.io/data/consumers-digital-ads-irrelevant" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers finding digital ads irrelevant for US consumers<br><small>Source: acceler8.beehiiv.com (2025) · <a href="https://lighthousedata.io/data/consumers-digital-ads-irrelevant" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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