B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- consumers concerned about data privacy for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
International Association of Privacy Professionals (IAPP)
Primary
Tier C
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Source Article
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Original Research
International Association of Privacy Professionals (IAPP)
· Original study ↗
Methodology
Cited IAPP report; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers concerned about data privacy. Source: International Association of Privacy Professionals (IAPP) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-data-privacy-concern-iapp
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<blockquote cite="https://lighthousedata.io/data/consumers-data-privacy-concern-iapp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers concerned about data privacy for consumers<br><small>Source: International Association of Privacy Professionals (IAPP) (2025) · <a href="https://lighthousedata.io/data/consumers-data-privacy-concern-iapp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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