B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
35%
35% -- share of consumers cutting down on unhealthy snacks for UK consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/grocery-eye-the-end-of-the-road-for-the-plant-based-catego… ↗
Source Article
Grocery Eye – the end of the road for the plant-based category? We don’t think so. - Savanta
35% of consumers are cutting down on unhealthy snacks
This quarter’s Grocery Eye results show once again that there is no one definition of healthy eating, nor one way to achieve a healthy diet.
Reassuringly, we see that consumers are less worried about the impact of the cost of living crisis on the…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Grocery Eye quarterly study, n=2,000 UK nationally representative sample
Methodology documented
Segmentation
Industrymarketing
RegionUK
Cite this stat
Plain Text
UK consumers: 35% share of consumers cutting down on unhealthy snacks. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-cutting-unhealthy-snacks-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-cutting-unhealthy-snacks-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of consumers cutting down on unhealthy snacks for UK consumers<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/consumers-cutting-unhealthy-snacks-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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