B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- share of consumers reducing food purchase quantities for grocery shoppers (2025)
56% of consumers have cut back on the quantity of their food purchases when grocery shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/an-apple-a-week/ ↗
Source Article
Intengo | Prediction Markets | Crowdsourcing | Consumer Insights
Big appetite, empty wallet
In today’s climate, it’s become increasingly challenging for consumers to uphold a healthy and nourishing lifestyle. Ongoing pressure on budgets, means healthier eating options are more considered and sometimes perceived as out of reach – especially when they come at a pri…
Original Research
Savanta
· Original study ↗
Methodology
Consumer survey by Savanta (Intengo consumer insights tracker); quarterly wave
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
grocery shoppers: 56% share of consumers reducing food purchase quantities. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-cut-back-food-quantity-56
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-cut-back-food-quantity-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of consumers reducing food purchase quantities for grocery shoppers<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/consumers-cut-back-food-quantity-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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