B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- review consultation rate for online consumers (2013)
88% of online consumers consult reviews and ratings before making a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy
Primary
Tier B
https://affinityallianceblogger.wordpress.com/2013/11/28/ways-to-boost-e-commerce-traffic-sales/ ↗
Source Article
Ways to Boost E
Original Research
Econsultancy
· Original study ↗
Methodology
Econsultancy research on consumer use of reviews before purchase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 88% review consultation rate. Source: Econsultancy (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-consult-reviews-before-purchase-2013
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<blockquote cite="https://lighthousedata.io/data/consumers-consult-reviews-before-purchase-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- review consultation rate for online consumers<br><small>Source: Econsultancy (2013) · <a href="https://lighthousedata.io/data/consumers-consult-reviews-before-purchase-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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