B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- share of consumers considering probiotics in purchase decisions for US consumers (2012)

Name: Share Of Consumers Considering Probiotics In Purchase Decisions Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2012 · International Food Information Council Foundation

20% of consumers surveyed consider the inclusion of probiotics when making decisions about buying packaged food or beverages.

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Attribution: International Food Information Council Foundation View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2012

Entity

US consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

International Food Information Council Foundation Primary Tier A

https://berryondairy.blogspot.com/2013/04/ ↗

Confidence: 32/100 Vintage: 2012 Channel: Common Crawl

Source Article

Berry on Dairy

Original Research

International Food Information Council Foundation · Original study ↗

Methodology

International Food Information Council Foundation 2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health

Methodology documented

Segmentation

Industrymarketing RegionUS RoleAll marketers Channelcontent

Cite this stat

Plain Text

US consumers: 20% share of consumers considering probiotics in purchase decisions. Source: International Food Information Council Foundation (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-consider-probiotics-packaged-food-2012

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<blockquote cite="https://lighthousedata.io/data/consumers-consider-probiotics-packaged-food-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of consumers considering probiotics in purchase decisions for US consumers<br><small>Source: International Food Information Council Foundation (2012) · <a href="https://lighthousedata.io/data/consumers-consider-probiotics-packaged-food-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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