B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

68%

68% -- share of consumers only considering businesses rated four stars or higher for local business consumers (2026)

2026  · BrightLocal

68% of consumers will only consider a business rated four stars or higher.

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Attribution: BrightLocal View source
Lighthouse Research Team
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Source verified Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
local business consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier C
https://starflywheel.com/blog/google-review-qr-code-for-small-business ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Google Review QR Code for Small Business: How to Collect Reviews and Learn What to Improve (2026)
Google Review QR Code for Small Business: How to Collect Reviews and Learn What to Improve (2026) A Google review QR code does more than collect stars. Learn how to set one up with StarFlywheel, place it where it converts, and use the feedback insights to find out exactly what your business needs to…
Original Research
BrightLocal · Original study ↗

BrightLocal 2026 Local Consumer Review Survey, as cited by StarFlywheel blog

Methodology documented
Industrymarketing
Plain Text
local business consumers: 68% share of consumers only considering businesses rated four stars or higher. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-consider-four-star-plus-businesses-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-consider-four-star-plus-businesses-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of consumers only considering businesses rated four stars or higher for local business consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-consider-four-star-plus-businesses-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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