B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
79%
79% -- consumer sustainability concern rate for consumers in developing markets (2024)
79% of consumers in developing markets are concerned about sustainability.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company (Global Consumer Lab)
Primary
Tier B
https://www.futurize.studio/blog/what-is-carbon-neutrality ↗
Source Article
What is Carbon Neutrality and How to Achieve It? — Futurize
What is Carbon Neutrality and How to Achieve It?
What Does It Mean To Be Carbon Neutral?
Carbon neutrality means achieving a balance between the amount of carbon dioxide (CO₂) emitted into the atmosphere and the amount removed, such that emissions are equal to or less than that removed.
This balance…
Original Research
Bain & Company (Global Consumer Lab)
· Original study ↗
Methodology
Bain's Global Consumer Lab research, as cited by Futurize
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers in developing markets: 79% consumer sustainability concern rate. Source: Bain & Company (Global Consumer Lab) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-concerned-sustainability-developing-markets
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<blockquote cite="https://lighthousedata.io/data/consumers-concerned-sustainability-developing-markets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer sustainability concern rate for consumers in developing markets<br><small>Source: Bain & Company (Global Consumer Lab) (2024) · <a href="https://lighthousedata.io/data/consumers-concerned-sustainability-developing-markets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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