B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of consumers concerned about fake reviews for Consumers (2025)
62% of consumers are concerned about fake online reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amra & Elma
Primary
Tier C
https://nondetected.com/online-reputation-management-statistics/ ↗
Source Article
Online Reputation Management Statistics for the Year 2026 | NonDetected
Online Reputation Management Statistics for the Years 2026
Reputation management statistics might help you understand that maintaining a clean online reputation is not optional anymore. The thing is that the information that appears when someone searches your name can influence everything from hirin…
Original Research
Amra & Elma
· Original study ↗
Methodology
Amra & Elma 2025 review-impact data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 62% share of consumers concerned about fake reviews. Source: Amra & Elma (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-concerned-fake-reviews-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-concerned-fake-reviews-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of consumers concerned about fake reviews for Consumers<br><small>Source: Amra & Elma (2025) · <a href="https://lighthousedata.io/data/consumers-concerned-fake-reviews-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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