B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- consumer comfort with ai customer service for US/global consumers (2025)
69% of consumers are comfortable interacting with AI for customer service when it provides fast, accurate answers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://beginnersinai.org/ai-small-business-customer-service/ ↗
Source Article
Best AI for Customer Service: Chatbots, Tickets & Automation - Beginners in AI
What it is: Best AI for Customer Service — everything you need to know
Who it’s for: Beginners and professionals looking for practical guidance
Best if: You want actionable steps you can use today
Skip if: You’re already an expert on this specific topic
AI Summary
- What: A comprehensive guide to AI…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce consumer survey, cited secondhand in guide article
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US/global consumers: 69% consumer comfort with ai customer service. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-comfortable-ai-customer-service-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-comfortable-ai-customer-service-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer comfort with ai customer service for US/global consumers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/consumers-comfortable-ai-customer-service-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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