B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- share concerned about stain removal in cold wash for European consumers (2021)
In a 2021 study of 12,000 European consumers, 39% said they were concerned about the ability of a colder wash to remove stains.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
12,000
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Hard-pressed consumers need you to push lower wash temperatures
Hard-pressed consumers need you to push lower wash temperatures
As rising energy costs fuel the fastest inflation since the ‘80s, consumers are looking for ways to get the most out of squeezed household budgets. Lowering laundry temperatures to do so is appealing to more Europeans than ever. What ar…
Methodology
Same 12,000-consumer European laundry habits study
Methodology documented
Segmentation
Industrymarketing
RegionEMEA
Cite this stat
Plain Text
European consumers: 39% share concerned about stain removal in cold wash. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-cold-wash-stain-concern
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<blockquote cite="https://lighthousedata.io/data/consumers-cold-wash-stain-concern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share concerned about stain removal in cold wash for European consumers<br><small>Source: (2021) · <a href="https://lighthousedata.io/data/consumers-cold-wash-stain-concern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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