B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- consumers wanting to choose own rewards for Consumers (2025)
89 percent of consumers want to choose their own rewards rather than receive generic perks, according to Accenture.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.stayhapi.com/resources/recognition-matters-bridging-the-loyalty-gap-in-hospitality ↗
Source Article
Why Gas Stations Do Loyalty Better Than Hotels
Recognition Matters: Bridging the Loyalty Gap in Hospitality
Consider a traveler who has visited a hotel multiple times, only to be asked on a recent stay if it was their first. It’s a disheartening experience, especially when that same traveler stops at a gas station and is both greeted by name and…
Original Research
Accenture
· Original study ↗
Methodology
Cited from an Accenture study; methodology not stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 89% consumers wanting to choose own rewards. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-choose-own-rewards-accenture
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<blockquote cite="https://lighthousedata.io/data/consumers-choose-own-rewards-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- consumers wanting to choose own rewards for Consumers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/consumers-choose-own-rewards-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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