B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- consumers using websites and reviews to find brands for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
barkstreetdigital.co.uk
Primary
Tier C
https://www.barkstreetdigital.co.uk/blog/why-do-you-need-a-digital-marketing-strategy/ ↗
Source Article
Why do you need a digital marketing strategy?
Original Research
barkstreetdigital.co.uk
· Original study ↗
Methodology
Unattributed study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 82% consumers using websites and reviews to find brands. Source: barkstreetdigital.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-check-websites-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-check-websites-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- consumers using websites and reviews to find brands for consumers<br><small>Source: barkstreetdigital.co.uk (2026) · <a href="https://lighthousedata.io/data/consumers-check-websites-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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