B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

90%

90% -- share of consumers checking reviews before purchase for consumers (2025)

Name: Share Of Consumers Checking Reviews Before Purchase Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · adtrip.pl

Over 90% of consumers check opinions and reviews prior to completing a purchase.

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Attribution: adtrip.pl View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

adtrip.pl Primary Tier C

https://www.adtrip.pl/post/roi-z-ugc-w-platnych-kampaniach-dla-suplementow-diety-jak-mierzyc ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

ROI z UGC w płatnych kampaniach dla suplementów diety – jak mierzyć? | Adtrip Blog - Adtrip

Spis treści - Dlaczego naturalne opinie sprzedają suplementy diety skuteczniej niż tradycyjne reklamy - Regulacje prawne w Polsce - jak legalnie używać nagrań w Meta Ads i na TikToku - Framework atrybucji - jak przypisać sprzedaż do konkretnej kreacji wideo - Koszty pozyskania materiałów i narzędzia…

Original Research

adtrip.pl · Original study ↗

Methodology

Cited as consumer behavior research, unspecified source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 90% share of consumers checking reviews before purchase. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-check-reviews-90pct

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<blockquote cite="https://lighthousedata.io/data/consumers-check-reviews-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of consumers checking reviews before purchase for consumers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/consumers-check-reviews-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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