B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- consumers checking online reviews before considering brand for consumers (2019)
70% of consumers check online reviews before considering a brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2019
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lithium
Primary
Tier C
https://www.perfectportal.co.uk/blog/why-you-must-have-a-brand-awareness-strategy/ ↗
Source Article
Why you must have a brand awareness strategy! | Perfect Portal
Blog
Why you must have a brand awareness strategy!
November 21, 2019 | 4 min read
When you’re using the vacuum cleaner, you say you’re hoovering. When you have a pressing question, do you look it up online or do you Google it? What about leaving a note, do you leave a Post-it?
These brands have lite…
Original Research
Lithium
· Original study ↗
Methodology
Cited from Lithium.com study via Perfect Portal blog
Methodology documented
Segmentation
Industrymarketing
RegionGB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 70% consumers checking online reviews before considering brand. Source: Lithium (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-check-online-reviews-before-brand
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-check-online-reviews-before-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers checking online reviews before considering brand for consumers<br><small>Source: Lithium (2019) · <a href="https://lighthousedata.io/data/consumers-check-online-reviews-before-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.