B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- consumers caring about brand behavior for global consumers (2025)
75% of consumers globally care about how brands behave towards customers, employees, and their communities.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
6,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ben Grossman
Primary
Tier A
https://www.ben-grossman.com/experience-brand-index ↗
Source Article
Ben Grossman | The Experience Brand Index
Over 50% of consumers report that brands rarely live up to their promises. Yet brands are increasingly scrambling for the right to be recommended by consumers.
Why? For years, Nielsen has told us that peer recommendations are the most trusted marketing medium (trusted by 80%). And Bain has reported …
Original Research
Ben Grossman
· Original study ↗
Methodology
Global research on 100 brands and 6,000 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 75% consumers caring about brand behavior. Source: Ben Grossman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-care-brand-behavior
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-care-brand-behavior" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumers caring about brand behavior for global consumers<br><small>Source: Ben Grossman (2025) · <a href="https://lighthousedata.io/data/consumers-care-brand-behavior" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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