B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- willingness to buy sustainable packaging at price parity for consumers (2021)
54% of consumers across geographies and generations said they would buy substitute products with less plastic packaging or more sustainable packaging options if they cost the same or less as regular products.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economist Intelligence Unit
Primary
Tier B
https://backtoblueinitiative.com/will-consumers-pay-more-for-less-plastic/ ↗
Source Article
Will consumers pay more for less plastic?
Original Research
The Economist Intelligence Unit
· Original study ↗
Methodology
Survey by The Economist Intelligence Unit
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Cite this stat
Plain Text
consumers: 54% willingness to buy sustainable packaging at price parity. Source: The Economist Intelligence Unit (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-substitute-packaging-same-price
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-substitute-packaging-same-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- willingness to buy sustainable packaging at price parity for consumers<br><small>Source: The Economist Intelligence Unit (2021) · <a href="https://lighthousedata.io/data/consumers-buy-substitute-packaging-same-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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