B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- purchase completion rate for Online consumers shopping on non-native-language sites (2025)
Only 28% of consumers will complete a purchase on a website not presented in their native language.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kua.ai
Primary
Tier C
https://kua.ai/fr/blog/we-used-one-ai-model-to-translate-product-listings-into-five-languages-here-i… ↗
Source Article
We Used One AI Model to Translate Product Listings Into Five Languages. Here Is What Broke.
Cet article n'est pas encore disponible dans votre langue. Version anglaise affichée.
We Used One AI Model to Translate Product Listings Into Five Languages. Here Is What Broke.
Learn why single-model AI translation can break ecommerce product listings across German, Japanese, French, Brazilian Port…
Original Research
kua.ai
· Original study ↗
Methodology
Cited as 'research consistently shows' without naming the original study; measures share of consumers who will complete a purchase on a site not presented in their native language. Dated to publication year as no specific study date given.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online consumers shopping on non-native-language sites: 28% purchase completion rate. Source: kua.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-non-native-language-sites
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-non-native-language-sites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- purchase completion rate for Online consumers shopping on non-native-language sites<br><small>Source: kua.ai (2025) · <a href="https://lighthousedata.io/data/consumers-buy-non-native-language-sites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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