B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- consumers buying more from personalized brands for Consumers (2025)
73% of consumers buy more from brands that offer tailored experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Genesys
Primary
Tier B
https://insights-me.com/cx-technology-investments/ ↗
Source Article
Enhancing CX Through Strategic Technology Investments
Enhancing CX Through Strategic Technology Investments
In today’s competitive market, delivering exceptional customer experience (CX) is paramount for business success. Strategic technology investments, from AI-driven analytics to enterprise browsers, are empowering contact centers to meet rising cus…
Original Research
Genesys
· Original study ↗
Methodology
Cited by Genesys executive Michael Wiesblatt; original survey methodology not stated
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 73% consumers buying more from personalized brands. Source: Genesys (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-more-personalized-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-more-personalized-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers buying more from personalized brands for Consumers<br><small>Source: Genesys (2025) · <a href="https://lighthousedata.io/data/consumers-buy-more-personalized-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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