B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- brand values purchase preference rate for consumers (2026)
64% of consumers say they are more likely to buy from a brand that shares their values.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://applaunchpartners.com/onboarding-fails-are-you-losing-customers-on-day-one/ ↗
Source Article
Stop Losing Customers: Fix Your Onboarding Now
Original Research
IAB
· Original study ↗
Methodology
Attributed to IAB research; specific report not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 64% brand values purchase preference rate. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-brands-sharing-values
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-buy-brands-sharing-values" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- brand values purchase preference rate for consumers<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/consumers-buy-brands-sharing-values" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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