B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- percentage of consumers buying from brands sharing their values for consumers (2026)
77% of consumers buy from brands that share their values and creative identity according to FutureLearn.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
FutureLearn
Primary
Tier C
https://www.kedraco.com/blogs/brand-creative ↗
Source Article
Brand Creative Guide: Elevate Your Business in 2026
In today’s world, attention is fleeting and every brand fights for a moment in the spotlight. The difference between being noticed and being forgotten often comes down to your brand creative.
This guide is for founders and business owners who want to make their mark in 2026. Here, you’ll learn how t…
Original Research
FutureLearn
· Original study ↗
Methodology
Cited from FutureLearn; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 77% percentage of consumers buying from brands sharing their values. Source: FutureLearn (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-buy-brands-shared-values-77
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<blockquote cite="https://lighthousedata.io/data/consumers-buy-brands-shared-values-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- percentage of consumers buying from brands sharing their values for consumers<br><small>Source: FutureLearn (2026) · <a href="https://lighthousedata.io/data/consumers-buy-brands-shared-values-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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