B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

64%

64% -- consumers saying brands should create positive local change for Global consumers (2024)

Name: Consumers Saying Brands Should Create Positive Local Change Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2024 · involve.no

64% of consumers believe brands should use their influence to create positive change in local communities.

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Attribution: involve.no View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

64%

Unit

Percentage

Data Vintage

2024

Entity

Global consumers

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

involve.no Primary Tier C

https://involve.no/aktuelt/endringsskaperne-hvordan-merkevarer-ma-tilpasse-seg-forbrukernes-nye-forv… ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Endringsskaperne – Hvordan merkevarer må tilpasse seg forbrukernes nye forventninger

Permakrise har blitt et viktig begrep i vår tid, som blir brukt for å beskrive den vedvarende følelsen av ustabilitet og usikkerhet som har preget samfunnet etter flere år med pandemier, geopolitiske konflikter og klimautfordringer. I 2022 ble ordet kåret til årets ord av The Collins Dictionary, noe…

Original Research

involve.no · Original study ↗

Methodology

Consumer survey cited by involve.no; original study not named

Methodology documented

Segmentation

Industrymarketing RegionEMEA RoleAll marketers

Cite this stat

Plain Text

Global consumers: 64% consumers saying brands should create positive local change. Source: involve.no (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-brands-local-community-change-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-brands-local-community-change-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers saying brands should create positive local change for Global consumers<br><small>Source: involve.no (2024) · <a href="https://lighthousedata.io/data/consumers-brands-local-community-change-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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