B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- share of consumers saying brands should continue advertising for consumers (2020)
92% of surveyed consumers thought that brands should continue to advertise during the COVID-19 crisis.
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
35,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
4 Reasons to be in the 41%.
4 Reasons to be in the 41%.
In influcencermarketinghub.com’s “Covid-19 Marketing Ad Spend Report,” we read what we thought was some rather disturbing news. The Cliff Notes version? Many companies are cutting their ad spending to due to the economic downturn.
There was a silver lining to the cloud, h…
Methodology
Survey of 35,000 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92% share of consumers saying brands should continue advertising. Source: (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-brands-continue-advertising-covid
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-brands-continue-advertising-covid" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- share of consumers saying brands should continue advertising for consumers<br><small>Source: (2020) · <a href="https://lighthousedata.io/data/consumers-brands-continue-advertising-covid" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.