B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- consumers saying brands must understand needs for consumers (2017)
75% of consumers think that brands must have a deep understanding of their needs in order to engage successfully.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Marketo
Primary
Tier C
https://www.horizonpeakconsulting.com/customer-engagement-experience/ ↗
Source Article
The Customer Engagement Experience | Horizon Peak Blog
Your customers want you to engage with them.
That might be hard to swallow, given how much marketing noise people are exposed to every day, and how many new ways people have come up with to filter out that noise.
But it’s absolutely true.
In fact, customers are reaching out to brands at an increasin…
Original Research
Marketo
· Original study ↗
Methodology
Cited from Marketo State of Engagement report via blog article
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
consumers: 75% consumers saying brands must understand needs. Source: Marketo (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-brand-understanding-needs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-brand-understanding-needs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumers saying brands must understand needs for consumers<br><small>Source: Marketo (2017) · <a href="https://lighthousedata.io/data/consumers-brand-understanding-needs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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