B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumers valuing brand sustainability for Consumers in the U.S. and Canada (2025)
Nearly 70% of consumers in the U.S. and Canada think it is important that a brand is sustainable or eco-friendly.
- Source states 'Nearly 70%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barron's
Primary
Tier C
https://www.solardesignstudio.com/learn-from-the-solar-expert-blog/solar-benefits-retail-stores-sola… ↗
Source Article
Solar Benefits: Retail Stores & Solar Power
In competitive industries like retail, store owners are constantly looking for ways to gain an edge with consumers. Whether expanding product offerings, marketing to targeted audiences, or providing top-tier service, retailers must stay one step ahead of trends and consumer’s expectations. But there…
Original Research
Barron's
· Original study ↗
Methodology
Secondary citation from Barron's via Solar Design Studio blog; original survey methodology not stated.
Methodology documented
Segmentation
Industryretail
RegionNorth America
Channelcontent
Cite this stat
Plain Text
Consumers in the U.S. and Canada: 70% consumers valuing brand sustainability. Source: Barron's (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-brand-sustainability-importance
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<blockquote cite="https://lighthousedata.io/data/consumers-brand-sustainability-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers valuing brand sustainability for Consumers in the U.S. and Canada<br><small>Source: Barron's (2025) · <a href="https://lighthousedata.io/data/consumers-brand-sustainability-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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