B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
27%
27% -- consumers saying trend content increases brand recall for US and UK consumers (2024)
27% of consumers say trend-based content increases brand recall.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier A
https://www.billiondollarboy.com/news/increase-trend-based-social-content ↗
Source Article
75% of marketers plan to increase trend-based social content | BDB
News
July 11, 2024
75% of marketers plan to increase trend-based social content | BDB
As community-led trends continue to dominate social feeds, global creator agency, Billion Dollar Boy, has partnered with TikTok to bring marketers the industry’s first ever whitepaper on trend-centric marketing, an…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
Survey of more than 4,000 consumers across US and UK
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and UK consumers: 27% consumers saying trend content increases brand recall. Source: Billion Dollar Boy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-brand-recall-trend-content-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-brand-recall-trend-content-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- consumers saying trend content increases brand recall for US and UK consumers<br><small>Source: Billion Dollar Boy (2024) · <a href="https://lighthousedata.io/data/consumers-brand-recall-trend-content-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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