48% -- share of consumers beginning product research with search engines for Consumers (2026)

Name: Share Of Consumers Beginning Product Research With Search Engines Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2026 · Think with Google

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Attribution: Think with Google View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

48%

Unit

Percentage

Data Vintage

2026

Entity

Consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Think with Google Primary Tier C

https://focusedidea.com/what-is-digital-marketing/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl

Source Article

What is digital marketing?

What is digital marketing? What is digital marketing? From a 30,000 foot view, digital marketing pertains to advertising delivered using digital channels like search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is how companies endorse…

Original Research

Think with Google · Original study ↗

Methodology

Cited from Think with Google marketing insights

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Consumers: 48% share of consumers beginning product research with search engines. Source: Think with Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-begin-search-engine-product-research

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<blockquote cite="https://lighthousedata.io/data/consumers-begin-search-engine-product-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of consumers beginning product research with search engines for Consumers<br><small>Source: Think with Google (2026) · <a href="https://lighthousedata.io/data/consumers-begin-search-engine-product-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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