B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- share of respondents more aware of brand values for survey respondents (2026)
48% of survey respondents stated they always look at or are much more aware of how brand values are portrayed due to heightened media attention.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/the-business-benefits-of-partnering-with-nonpr… ↗
Source Article
Cause Marketing: The Business Benefits of Partnering With Nonprofits - Bizrate Insights
/ resources
April 20, 2026
Guest Writer, Bizrate Insights
Updated 4/20/2026
For a PDF download version of this report: Download Now
Almost half (49%) of online shoppers consider a retailer’s values most or all of the time when shopping. Ecommerce businesses can leverage this trend by partnering with…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 48% share of respondents more aware of brand values. Source: Bizrate Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-aware-of-brand-values-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-aware-of-brand-values-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of respondents more aware of brand values for survey respondents<br><small>Source: Bizrate Insights (2026) · <a href="https://lighthousedata.io/data/consumers-aware-of-brand-values-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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