B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
26%
26% -- consumers avoiding direct ads for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
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Source Article
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Original Research
eMarketer
· Original study ↗
Methodology
Cited by vendor page from eMarketer.com; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 26% consumers avoiding direct ads. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-avoiding-ads-adblock-26
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-avoiding-ads-adblock-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- consumers avoiding direct ads for consumers<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/consumers-avoiding-ads-adblock-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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