B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- share of consumers avoiding brand with unappealing logo for consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zippia
Primary
Tier C
https://www.weareflyingobject.com/blog/what-can-raspberry-beret-reveal-about-branding ↗
Source Article
What can a raspberry beret reveal about branding?
At sixth form college, I bought a dark pink beret in a charity shop. Inspired by that Prince song, I decided it would be my signature item. I would wear it every day, communicating to the world that a) I had impeccable music taste, b) I shopped vinta…
Original Research
Zippia
· Original study ↗
Methodology
Study by Zippia, cited secondhand in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% share of consumers avoiding brand with unappealing logo. Source: Zippia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-avoid-odd-logo-zippia
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-avoid-odd-logo-zippia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of consumers avoiding brand with unappealing logo for consumers<br><small>Source: Zippia (2025) · <a href="https://lighthousedata.io/data/consumers-avoid-odd-logo-zippia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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