B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

36%

36% -- share of consumers avoiding retailers with non recyclable plastic packaging for consumers (2023)

2023  · sustanasolutions.com

36% of consumers would avoid retailers that are not actively trying to reduce their non-recyclable plastic packaging.

  • Data comes from an unnamed 'recent study' cited in a corporate blog post
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Attribution: sustanasolutions.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
sustanasolutions.com Primary Tier C
https://sustanasolutions.com/think-recycled-fiber-first-2/ ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Think Recycled Fiber First
As the climate crisis continues, consumers around the world are evaluating their use of everyday items—and paper products are no exception. There is a growing demand for brands to take steps toward sustainability and leveraging sustainable recycled fiber rather than virgin pulp in paper products is …
Original Research
sustanasolutions.com · Original study ↗

Cited as 'a recent study' without named source

Methodology documented
IndustryRetail RegionGlobal
Plain Text
consumers: 36% share of consumers avoiding retailers with non recyclable plastic packaging. Source: sustanasolutions.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-avoid-non-recyclable-retailers-36
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<blockquote cite="https://lighthousedata.io/data/consumers-avoid-non-recyclable-retailers-36" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share of consumers avoiding retailers with non recyclable plastic packaging for consumers<br><small>Source: sustanasolutions.com (2023) · <a href="https://lighthousedata.io/data/consumers-avoid-non-recyclable-retailers-36" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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